Sales and Marketing

Marriott International today unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).

Like all segments of the hotel industry, limited and select service hotels are seeing distribution costs eating away at top-line profits. Of course OTA’s and other third parties are important to the channel mix. However, the colleague at your front desk right now can be your hotel’s best resource for increasing the most profitable of all channels, which is of course your direct bookings.

Based on our working experience with these highly effective hotel DOSMs, here are the 10 things we recommend to all DOSMs seeking better results in 2019: How many are on your list?

In this episode, we take a look at the good, the bad, and the ugly in terms of how hotels are responding to their online reviews. We discuss best practices and give advice on how to avoid the pitfalls by leaving emotion out of it and by considering that you’re not just responding to the single individual, but to every potential future guest.

In a survey of over 1,100 British adults, travellers say brand loyalty is not a factor when booking holidays.

If you haven’t made a New Year resolution yet, start now by quitting one – or more – of these bad habits. Good news is, they’re not hard to ditch.

Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it.

New Creative Platform, Multi-Channel Ad Campaign to Debut in 2019

Where About Now – Travel Experiences Guided by Art offers customized destination management consultancy services for your hotel

With 2018 in our review mirror, it’s time to take stock of what was another eventful year in hotel marketing.