Sales and Marketing

Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down a recent blog article that discusses 15 triggered messages that you should be sending to your guests

This episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study.

Setting a price customers are willing to pay, based on the perceived value to them, is one of the highly recommended pricing techniques. Revenue Management expert and Founding Director of ARMA, Melissa Kalan helps understand this technique and offers valuable tips on executing this strategy.

Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches.

For decades, hotel management companies and brands have relied on telephone mystery shopping as a primary tool to measure the sales effectiveness of sales and catering sales colleagues. Here’s what to do instead.

The most senior executives from travel’s most unique hotel, resort, tour operator and casino brands will kick off a webinar on the most innovative revenue, marketing and CX approaches to personalization to win the customer’s loyalty.

If you tuned in to last week’s episode where we reviewed the 2019 Leisure Travel Study you’ll know we talked a lot about the ever-changing habits of our guests. However, not everything a guest does is constantly changing. In this episode, we look at a famous quote from Amazon’s Jeff Bezos and discuss what it means for hotel marketers.

B2B technology marketing agency to showcase Nor1 brand story and increase awareness of one of the industry’s most innovative technology companies

This 22-page report gets inside technical, ethical and legal challenges facing travel brands as they adopt dynamic pricing. It reveals how to master these factors to deliver higher yields, conversion rates and customer retention levels as prices get closer to matching true demand.

Hotel marketers who aren’t directing money into marketing weddings are missing out on their slice of the $55 billion pie.