Sales and Marketing

Covid-19 has left most hotels with significantly smaller teams as they tide through the crisis, including marketing teams. This doesn’t mean a reduction in marketing needs.

Hotel reshopping and analytics technology provider Tripbam says corporate travel managers should be working to obtain discounts in their contracts now, before rates and occupancy start to increase as business travel returns.

'Wow moments' may seem somewhat cliché but they are also powerful loyalty drivers and reputation builders, especially during a pandemic. With strong attention to detail and an eye on tailoring experiences for each guest, these moments can deepen your brand’s emotional connection with guests and build buzz through word-of-mouth.

The COVID is pushing digital nomads as the fastest growing trend today. Digital nomads are remote workers who typically work while travelling to different locations. Hospitality expert Are Morch shares his tips with us.

Although the pace of change has accelerated during the pandemic era, the hotel sales habitat has been evolving rapidly for years. Yet when our KTN team conducts group sales shops and our sales 'lead flow' audits, we find that most – but not all – hotel salespeople are stuck in the early 2010s. This is not surprising, given that too many hotel sales training programs are still focused on outdated models such as sales funnels, feature-advantage-benefit (FAB) phrases, and 'wowing your prospects.'

With many prognosticators suggesting it will be 2024 or 2025 before the hospitality industry has fully 'recovered,' it might be tempting to keep the purse strings tight and bide your time. But, the hoteliers looking to position their properties as leaders in their markets are preparing now.

Hyatt hotels across Europe, Middle East and Southwest Asia are now available to book for a minimum 29 days at a flat rate

Good demand forecasting can help make the most out of the ‘peaks’ and better avoid the ‘valleys’ through proper room rate decisions, staff allocation, property maintenance and hotel operations.

Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the rise. While this downsizing of events has certainly impacted the hospitality industry, hoteliers can adapt their offerings to cater to these safety-conscious couples.

As hotel marketers embark on 2021, it’s important to stay ahead of the curve with the latest digital trends. This month, Yelp launches a new rating feature for COVID-19 compliance measures, YouTube launches audio ads, and web design takes inspiration from nature. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.