If You’ve Got It, FLAUNT IT! – By Jen Cialfi

We often forget some of our favorite aspects of our vacations – the colorful food, the view from the pool, the calming ambiance of the spa. Those activities and moments during your stay are made possible by the amenities offered to you by the hotel. Your unique on-site amenities can help make the guest experience memorable. We’ve talked a lot about putting heads back in beds, so let’s look at some other ways to generate interest and business at your hotel by using what you already have.

Now Is the Time to Shake Up Your Sales Processes – Harvard Business Review

Major sales force changes such as restructuring or downsizing are disruptive to how sales teams work and to the systems that support them. A poorly-orchestrated change can damage customer relationships, hurt the top line, and threaten salespeople’s sense of control and self-esteem. Not surprisingly, leaders often wait to implement major changes until a significant event forces them to do so.

Sales & Marketing – Quo Vadis? Concerning Challenges and Potential Solutions During the Coronavirus Pandemic

At the discussion round entitled ’The Role of Travel Sales & Marketing’ at the We Love Travel Event! The focus was on sales and marketing and the challenges posed by the coronavirus pandemic. Taking part in the virtual panel discussion were Sascha Nitsche from Solamento, which specialises in mobile travel sales, Ömer Karaca from Schmetterling Reisen and Boris Raoul from the Invia group, whose associates include the well-known online portals Ab-in-den-Urlaub and Fluege.de.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October 2020 Edition – By Margaret Mastrogiacomo

As hotel marketers plan for a strong Q4, it’s important to keep a pulse on the evolving digital landscape, especially when planning for success in 2021. This month, Google officially launches a new custom audiences feature, YouTube launches YouTube Shorts, and new Google insights might give hotel marketers the campaign inspiration they need. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.