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Jumpstart your revenue & distribution with strategic advice industry leaders STAAH collaborates with Tourism Malaysia along with renowned Hotel Associations and key players in the hospitality space to lead a discussion on COVID-19 recovery and revitalising properties’ sales strategies.
For all the challenges that Covid has created in the travel industry, it has also taught us some important lessons. First among these is that survival and growth depend on pivots, innovation, evolution – new approaches and new ways of thinking. We’re reaching a point when it’s time to start thinking about marketing again and that raises an important question. Where do you turn for the expert marketing that’s going to help deliver your recovery and growth in 2021?
The World Tourism Organization (UNWTO) and Facebook have partnered to help global destinations make use of the power of digital marketing as they look to welcome tourists back safely.
Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns.
Boost bottom-line profitability – One of the most important catalysts for growth at your hotel is non-room revenue. These sources of revenue, such as F&B, golf, spa and retail, can bolster your performance and boost bottom-line profitability.
The Treasury Department’s Financial Crimes Enforcement Network (FinCEN) is currently accepting public comments on a provision in the recently enacted Corporate Transparency Act (CTA) which requires some privately-held business entities to disclose ownership information directly to a law enforcement agency. Interested parties should consider commenting before the May 5th deadline, and companies who may be impacted should take this opportunity to review their anti-money laundering compliance programs.
Picking up the pieces after last year is quite similar to Frankenstein putting his monster together and screaming 'It’s alive!'. Right now, it really is about the ‘(a)live’ experience. And, not to say that the new face of hospitality and travel will be monstrous in any way but it will certainly be different. Plus, I don’t know where you stand in the whole Frankenstein monster topic, but I am actually a big fan of the poor fellow. Very good guy. Very feared though – similar to our post-pandemic industry in a way, if I may stretch my own analogy.
Knowing who you’re up against is half the battle won. According to research, correct positioning against the right competitors can bump up the success rate by 50%. But how do you identify your competition set?
The pandemic brought the travel industry to a standstill and businesses scrambled to devise ideas to bring some revenue in while the doors were closed. Step forward Hotel Treats, a company enabling consumers to purchase spa days and other hotel experiences as well well as vouchers.
Until recently, requesting and leaving a review was always done after the guest checks out of the hotel. The guest journey was made of clear and defined stages that ended once the guest left the hotel premises and submitted a review. Only then did a hotel analyze and act upon the feedback received. Things have changed significantly in the last few years and especially since the COVID pandemic began.