Hotel Sales For Today’s Remote Buyers Requires More Than ‘Steps,’ ‘Funnels,’ ‘Wow,’ and FAB Phrases – By Doug Kennedy

Although the pace of change has accelerated during the pandemic era, the hotel sales habitat has been evolving rapidly for years. Yet when our KTN team conducts group sales shops and our sales 'lead flow' audits, we find that most – but not all – hotel salespeople are stuck in the early 2010s. This is not surprising, given that too many hotel sales training programs are still focused on outdated models such as sales funnels, feature-advantage-benefit (FAB) phrases, and 'wowing your prospects.'

Micro-Weddings & Minimonies – Adapting Your Hotel for Small-Scale Celebrations – By Kristen Sullivan

Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future. Post-pandemic couples are opting for smaller, more intimate events to celebrate their big day, either with a micro-wedding or a minimony; elopements are also on the rise. While this downsizing of events has certainly impacted the hospitality industry, hoteliers can adapt their offerings to cater to these safety-conscious couples.

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: January 2021 Edition – By Margaret Mastrogiacomo

As hotel marketers embark on 2021, it’s important to stay ahead of the curve with the latest digital trends. This month, Yelp launches a new rating feature for COVID-19 compliance measures, YouTube launches audio ads, and web design takes inspiration from nature. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.