Sales and Marketing

Extended partnership with The Venetian Resort Las Vegas also announced

Your hotel website gives potential travelers a chance to view the most important aspects of your property. Your website should be creating potential customers to paying guests.

As a conference speaker and trainer, I am finding that one of my most requested topics lately is hotel sales negotiating techniques. Based on the initial inquiries received, I get the impression that many hotel leaders still view negotiating as being a separate part of the selling process such as it was originally taught in 1990’s era training.

The notion of buying social media followers for your business seems too taboo to even put in writing. After all, isn’t social media supposed to be about connecting with real business owners and helping them solve real problems?

A helpful guide to the travel intent products hoteliers should care about.

Choice Hotels International, Inc. (NYSE: CHH) today launched a nationwide, multi-media creative advertising campaign featuring the tagline 'Our Business is You.' The campaign leverages the consumer truth that 'business' can be defined broadly – rom meeting with clients to planning a family reunion.

To be sure your property doesn’t make the same mistakes, here are six strategies to give your hotel a head start in the transition.

Hotels & Resorts (IHG) announces the launch of a global marketing campaign for the company’s two largest brands, Holiday Inn and Holiday Inn Express. We’re there, a new, unified communications strategy, celebrates authentic moments of human connection and the role these two industry icons have played in connecting people all over the world for nearly seven decades.

Choose Quality Posts Over Quantity. See B2B Instagram Examples at @softscribeinc

Seeks greater share of the corporate travel market