Sales and Marketing

Gregory Cross introduced revenue management to Hilton and helped evolve it at Hyatt. In a new book, he shares his story.

It’s the time of year when hotel sales leaders are finalizing their budgets for the coming year, and 2022 is certainly a challenging one to set sales goals based on KPIs.Industry expert Doug Kennedy shares his tips with us.

Whether you are the general manager of an independent luxury resort, the marketing head of a multichain property, or the owner of a small boutique, it is perhaps the most important time to kickstart your marketing campaigns. Analyzing trends can help to not only minimize losses but also undertake the necessary measures to protect yourself and your guests.

In this special 200th episode of the Hotel Marketing Podcast we welcome back both Stuart Butler and Melissa Kavanagh to the stage as we answer recent listener questions. Join us on a trip down memory lane as well as the expert opinions on the most pressing issues for today’s hoteliers.

The program will consist of unique member pricing discounts and the ability to earn and redeem rewards across all Expedia Group brands, such as Expedia, Vrbo, Hotels.com, Travelocity, and Orbitz. The new program will span flights, hotels, vacation rentals, car rentals, cruises, and activities.

Having the right marketing strategy is crucial for today's highly competitive hotel business. It helps attract guests in different ways, sell more rooms, increase occupancy, and drive profitability. Marketing conveys your hotel brand's USPs and lets your target audience know why you are better than others, and it also gives them compelling reasons to book with you. This copy will help you find some of the traditional marketing strategies for your hotel chain to consolidate your effort in gaining a competitive edge.

Everything a digital marketer does should be for a reason – including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.

Oscar-winning actress Susan Sarandon stars as the brand’s Global Ambassador

Within the tourism sphere, it can often feel like trends are waves, out of our control. But what are the key elements for DMOs to build back better?

Hoteliers love to brag about the size of their email database and often attribute near-magical powers to the ability to send a message to tens, or hundreds, of thousands of potential customers. However, just because you can, doesn’t mean that you should. In fact, we would suggest, that as a rule, you shouldn’t. Spamming (and we do mean spamming) your entire database in an effort to drive occupancy is not only poor marketing, it’s causing you to alienate your potential guests and push them to unsubscribe from your emails.