Sales and Marketing

Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open your new property and just hope people show up. Rather, you will want to have a marketing plan in place to effectively promote your property in advance to generate interest and demand.

Here are 10 considerations for your post-pandemic loyalty strategy. Even for hotels without a formal loyalty program, loyalty remains a powerful lever for both marketers and revenue managers.

What will it take to make a subscription-based business model work in travel?

While leisure travel is coming back, there are still a multitude of uncertainties surrounding the return of business travel through the rest of this year and beyond, with some experts wondering if it will ever return to its pre-pandemic levels. Whatever happens with business travel will have many ramifications for pricing and RFP season. Members of HSMAI’s Revenue Optimization Advisory Board (ROAB) shared what they are anticipating regarding business travel on a recent call.

Marriott’s mixing up media spend for travel’s return

Are you ignoring a major segment of your audience, and a vast majority of the true decision makers who hold your future in their hands? If you’re a resort destination, family-friendly, or offer kid-friendly amenities you may very well be giving the cold shoulder to your most important consumer.

During the pandemic, many hotels have seen their direct sales grow exponentially within their channel mix. Meanwhile, on the sly, Booking.com has also managed to increase its share with almost no resistance. Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has become the basket where most of your distribution eggs are stored.

Hotels that have traditionally relied on group and convention business have found themselves struggling over the pandemic period. Uncovering and maximizing new revenue streams, the way we did for the subject hotel in this case study, is a sure-fire way to diversify business and protect your hotel’s financial future.

As consumers around the world make plans to travel again, a new study across 10 countries finds that the industry must regain their trust by addressing issues related to transparency and communication about pricing, health and safety and usage of their personal data.

After enduring a pandemic where travel all but ceased for the first time in modern history and society became more insular, Marriott Bonvoy is making a fearless declaration: travel is an antidote to biases and narrow minds. In its new global “Power of Travel” campaign, Marriott Bonvoy is calling on the world to embrace the transformative power of travel as a vital pathway to growth, healing, and unity.