Sales and Marketing

If you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts used to come up with a marketing strategy for your business, and encompass: Product, Price, Place, People, and Promotion. Hotel Speak recently published a great article on a slightly different perspective, geared specifically for the hotel and lodging industry. Here’s the breakdown

With the holiday season now in full swing, hoteliers should be thinking of creative ways to attract seasonal travelers and capture those last minute bookings. Here are some tips to take into consideration when marketing to guests this holiday season.

As for most industries, it’s important for the hotel industry to adapt to the digital age in order to remain successful, especially with the expansion of people searching for the best hotel deals online. To remain competitive means constantly being up to date with the latest digital marketing trends.

By now you have probably heard the increasing chatter about CCPA. In this episode of the award winning Fuel Hotel Marketing Podcast, we do an overview and try to unpack the new California privacy regulations and what they mean for your hotel. Keep in mind that CCPA is just the beginning and we fully expect to see more legislation coming from other states in the very near future.

Leisure and business travelers alike enjoy of the uniqueness of staying in hotel alternatives. For business travelers, accommodation shouldn’t just a be place to sleep, but a place to live, work and feel at home.

B2B hospitality and travel technology marketing agency will continue to promote IDS Next’s story and increase global market share

Bridging the gap between the operations staff and the marketing team is an age-old problem that has faced many hotels. In this episode of the award-winning Fuel Hotel Marketing Podcast, we tap into the brain of a bonafide hotel operator, Wil Slickers, and discuss some ideas that may help you to get every team member into alignment and eliminate the silos so that you can better serve your guest.

TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach their core customers.

Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out on a huge opportunity.

When it comes to pop-up ads, tactfulness and consideration are key.