Sales and Marketing

From today, the first selection of over 400 handpicked Mr & Mrs Smith hotels are available to book by IHG Rewards members through IHG’s direct channels.

We often forget some of our favorite aspects of our vacations – the colorful food, the view from the pool, the calming ambiance of the spa. Those activities and moments during your stay are made possible by the amenities offered to you by the hotel. Your unique on-site amenities can help make the guest experience memorable. We’ve talked a lot about putting heads back in beds, so let’s look at some other ways to generate interest and business at your hotel by using what you already have.

Major sales force changes such as restructuring or downsizing are disruptive to how sales teams work and to the systems that support them. A poorly-orchestrated change can damage customer relationships, hurt the top line, and threaten salespeople’s sense of control and self-esteem. Not surprisingly, leaders often wait to implement major changes until a significant event forces them to do so.

New extended-stay offer now includes nearly 90 participating locations

In this episode of the podcast, we’re going to pit the Fueligans against each other to pick the five most effective ways to spend your hotel marketing budgets and one thing you can absolutely cut.

Consumer Feedback Shows 42 Percent of U.S. Business Professionals Would Consider Working from a Hotel

Consumer psychology has always played an important part in driving their purchase decisions. Let’s look at how you can use this buying psychology to improve conversion rates, increase direct bookings, and sell more rooms.

At the discussion round entitled ’The Role of Travel Sales & Marketing’ at the We Love Travel Event! The focus was on sales and marketing and the challenges posed by the coronavirus pandemic. Taking part in the virtual panel discussion were Sascha Nitsche from Solamento, which specialises in mobile travel sales, Ömer Karaca from Schmetterling Reisen and Boris Raoul from the Invia group, whose associates include the well-known online portals Ab-in-den-Urlaub and Fluege.de.

As hotel marketers plan for a strong Q4, it’s important to keep a pulse on the evolving digital landscape, especially when planning for success in 2021. This month, Google officially launches a new custom audiences feature, YouTube launches YouTube Shorts, and new Google insights might give hotel marketers the campaign inspiration they need. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.

This webcast covers: How to encourage those who are surfing online to call directly. – Turning the 'I’m just checking rates' question into a conversation. – Positioning yourself as a local area expert. – Explaining the benefits of booking directly right now, vs. going back online.