5 Questions to Determine If Your Hotel Group Sales Process is Broken – By Lauren Hall, Founder & CEO, IVvy

The hospitality industry is evolving at a rapid pace. From heightened guest expectations to revolutionary new-age technology, the world of travel is constantly reinventing and re-imagining itself. The group booking segment is experiencing a similar period of growth, and the potential for hoteliers to capitalize has, perhaps, never been more imminent.

Back to Basics: Top Five Email Marketing Best Practices for Hoteliers

Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, it’s important to keep some important best practices in mind. So, without further ado, here’s our list of the top five email marketing best practices for hoteliers.

Forget OTAs – Hoteliers Biggest Competitor For Direct Bookings is Google

Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among those who rely on direct online bookings for revenue. Google had previously been an ally in bringing qualified visitors to hotel websites but has now become your biggest competitor.