The New Era of Personalization: The Hyperconnected Guest Experience – By Jos Schaap

With the onset of 2019, we’ve stumbled upon a rather interesting (albeit, integral) crossroads in the hospitality realm. As consumer technology continues to expand its influence and popular adoption across industries, brands are realizing mounting pressure to adapt to this new age of technological personalization and hyper-connectivity. Why? Because with heightened technology and uninhibited connection across platforms, comes higher stakes and those companies who fail to keep up are, simply put, at risk of being left behind. And rest assured, hotels are no different.