Strategic Segmentation of Hotel Guest Personas

Often, the ideal guest persona that a hotel must target overlaps with the ‘ideal guest type’ that a hotel aspires to attract. Bringing in more of the latter kind could be a goal for a hotel, but the focus must remain in knowing and bifurcating into types the guests that it welcomes and directing efforts towards pursuing them.

Maestro PMS Helping Prepare Hoteliers Attending HITEC Hospitality Technology Conference in Dallas

To get the most out of the world’s largest hotel technology conference, the leading provider of Web Browser based cloud and on-premises property-management systems is making four downloads available that will make shopping the conference easier than ever before, including a PMS Evaluation Checklist that compares the most in demand PMS features

Spotlighting the Powerhouse Speakers Presenting at HITEC Dallas and HFTP Annual Convention This Month

Each year, the carefully curated education programs at HITEC and the HFTP Annual Convention feature amazing individuals, presenting supercharged keynote and general sessions, sharing their personal stories and drawing valuable connections designed to help attendees grow both personally and professionally in their own lives. The year 2021 is no different – except for the notable fact that the two conferences are co-located in Dallas, Texas this year, September 27-30.