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Vizergy plans to heighten the property’s online visibility with a robust search engine and data-driven marketing strategy, utilizing the company’s proprietary Marketing System (VMS) and TargetingHub, a software that uses the hotel’s customer data to identify and target their most valuable and profitable guests.
Faster Budget Calculation Provides Ownership Entities with Accurate Gross Operating Profit Numbers for Solid Business Decisions
The following is a brief excerpt from the just-released fifth edition of The 2019 Smart Decision Guide to Hotel Property Management Systems (now available for complimentary access). Smart Decision Guides are widely considered to be the most definitive and comprehensive resources for best practices in hotel technology.
Integration between Infor HMS and OpenKey to speed guest check-in
The recently reported data breach at Marriott is estimated to have compromised the personal information of nearly 500 million former Starwood customers, making it the second largest in history after Yahoo. Such security breaches are on the rise at an alarming rate and reach well beyond the hospitality industry.
In what is one of the largest data breaches to ever occur, cybercriminals broke into Marriott's servers in 2014, obtaining the personal information of approximately 500 million Marriott customers. These nefarious actors then roamed freely throughout Marriott's system, with unfettered and undetected access, for four years.
The compromised customer info includes passport numbers, emails and mailing addresses
How to Leverage Business Intelligence to Improve Hotel Performance
Marriott has taken measures to investigate and address a data security incident involving the Starwood guest reservation database. On November 19, 2018, the investigation determined that there was unauthorized access to the database, which contained guest information relating to reservations at Starwood properties* on or before September 10, 2018.
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