Disruptors – How The Big Hotel And Lodging Companies Respond To These Challenges Will Determine Their Future – Forbes

Like so much happening now in consumer products, new companies are being invented that blow up the paradigm consumers have long used to make their choices. Those new competitors can charge a price that generates a greater profit because they are offering something unique. In the case of these new hotel and lodging formats, they are offering an experience that traditional providers aren’t competing with.

Microtel by Wyndham Announces Five New-construction Hotels

Microtel by Wyndham today announced an agreement with developer Pete Patel for five new properties under the brand's Moda prototype design. Just five months after launching the prototype, designed to increase operational efficiencies and lower development costs for hoteliers, Microtel by Wyndham's pipeline is expanding with over a dozen new hotels adopting the design.