Sabres robust technology and innovation roadmap to drive sustainable long-term growth for the global OTA
Africas destinations have been some of the hardest hit in terms of hotel occupancy. The region closed 2020 with weekly occupancy trending between 20%-25%, and more recently during the week ending 7 February, occupancy was still at just 24.8%. When compared with other key regions, only Europe (21.4%) reported lower occupancy for that opening week of February.
Londons short-term rental industry recorded a month-over-month increase in occupancy but declines in average daily rate (ADR) and revenue per available room (RevPAR), according to January 2021 data from STR.
The knowledge that consumers turn to mobile and online search engines to find information on potential purchases mean that brands are constantly running fresh advertising campaigns to attract consumers. Many of these countries dont share the same primary language and local culture, requiring localisation in terms of processes, products, and marketing content. With this being said, there are many dos and donts that marketers should be aware of before starting their campaigns.
Texans displaced by freezing temperatures and outages pushed the states occupancy to a 50-week high, according to an analysis by STR.
In a world where hyper-targeted ads have been deemed 'creepy' and 'intrusive,' the fact remains that people prefer personalized messaging that comes from data collection. Most consumers like seeing content applicable to their lives and interests as opposed to something irrelevant.
Airbnb co-founder and CEO Brian Chesky says he believes the COVID-19 pandemic has shown that his business is 'inherently adaptable' as the home-share giant reports financial results for the first time since its IPO in December.
The Global Business Travel Association (GBTA) held its Canada Town Hall yesterday, to present the annual BTI Outlook focused on Canada, and the Associations regional plans for the year ahead.
Short-term rentals in Miami, Nashville and Philadelphia showed mixed performance results during January 2021, according to data from STR. Short-term rentals continued to post higher occupancy levels than hotels in each of the three markets.
WINiT by GBTA names industry leaders who are driving positive change for women in business travel