Africa Hotel Performance Update – STR

Africa’s destinations have been some of the hardest hit in terms of hotel occupancy. The region closed 2020 with weekly occupancy trending between 20%-25%, and more recently during the week ending 7 February, occupancy was still at just 24.8%. When compared with other key regions, only Europe (21.4%) reported lower occupancy for that opening week of February.

Local Tips For Selling Products (Part 1)

The knowledge that consumers turn to mobile and online search engines to find information on potential purchases mean that brands are constantly running fresh advertising campaigns to attract consumers. Many of these countries don’t share the same primary language and local culture, requiring localisation in terms of processes, products, and marketing content. With this being said, there are many “dos and don’ts” that marketers should be aware of before starting their campaigns.