Often times we see specials and packages continually repeated while searching for a hotel. If youre getting tired of seeing the same promotions, so are your potential guests. So get creative with your offers and generate far more interest in your hotel from both new and returning guests. Here are some ideas how you can do this:
A lot has changed in these few short months. What has not changed is your guests expectation to be wowed by your experience and service.
With over 20 years of experience in sales and organizational leadership representing major brands such as Google, Walmart, Verizon and BlackBerry, Ryan is a dynamic leader who delivers exemplary client experiences and inspires sales teams to achieve optimal performance and exceed sales targets
Perhaps more than ever, social media is a valuable pathway for hotels to connect directly with travelers. Its one of the channels where hotels can nurture relationships with past guests and surface new audiences that may be eager to escape the 'work from home' reality faced by many.
There are many things that influence a hotels reputation and overall success. While being on top of every single one can easily become overwhelming, the good news is that all aspects of a hotel experience can easily be analyzed through guest feedback. The way travelers rate different categories, amenities, or services has a significant impact on a hotels overall score. Especially during these times of crisis, travelers rely heavily on the opinion of previous guests when making a booking decision and are more likely to judge the hotel stay through a different, more selective and cautious perspective.
IHG has enhanced its programme to provide appropriate and creative meeting and event solutions, without compromising on the experience or the flexibility that meeting planners require.
In order to make up for lost revenue due to the COVID-19 pandemic, it is important to drive occupancy through strategic marketing efforts. To make these efforts a success, it is essential to approach your guests with targeted and appealing offers. But how can you ensure that you are targeting guests with the most relevant offers? The answer lies within customer segmentation.
Traveling in the current scene is definitely tricky – along with pressing health concerns, many questions arise in the minds of travelers. Will I be safe? Is the hotel that Im booking prioritizing cleanliness? Are they taking enough sanitation measures? All of these questions need to have a clear answer in order for the post-COVID-19 traveler to confidently go through with a booking.
In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cases and the negative media coverage, consumers are beginning to travel again. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans dig into the data from volume 8 of our Sentiment Study and discuss what it means for your hotel.
Global fast food giant KFC says it is halting its 'Finger Lickin' Good' slogan given the current hygiene advice because of the coronavirus pandemic.