Hotel Impact Scores During Crisis – The Good, The Bad, And The Ugly – By Laura Badiu

There are many things that influence a hotel’s reputation and overall success. While being on top of every single one can easily become overwhelming, the good news is that all aspects of a hotel experience can easily be analyzed through guest feedback. The way travelers rate different categories, amenities, or services has a significant impact on a hotel’s overall score. Especially during these times of crisis, travelers rely heavily on the opinion of previous guests when making a booking decision and are more likely to judge the hotel stay through a different, more selective and cautious perspective.

Now Available: Customer Segmentation During COVID-19 Whitepaper

In order to make up for lost revenue due to the COVID-19 pandemic, it is important to drive occupancy through strategic marketing efforts. To make these efforts a success, it is essential to approach your guests with targeted and appealing offers. But how can you ensure that you are targeting guests with the most relevant offers? The answer lies within customer segmentation.

The New Face of a Winning Hotel Listing – Promoting Cleanliness on Booking Platforms – By Laura Badiu

Traveling in the current scene is definitely tricky – along with pressing health concerns, many questions arise in the minds of travelers. Will I be safe? Is the hotel that I’m booking prioritizing cleanliness? Are they taking enough sanitation measures? All of these questions need to have a clear answer in order for the post-COVID-19 traveler to confidently go through with a booking.

Fuel Hotel Marketing Podcast: Episode 161 – Consumer Confidence Is Rebounding But Safety Is Still The Primary Concern

In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cases and the negative media coverage, consumers are beginning to travel again. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans dig into the data from volume 8 of our Sentiment Study and discuss what it means for your hotel.