Filling occupancy during the off-season remains one of the hoteliers biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics and ideas that you can implement into these platforms for your off-season marketing strategy. Today, were going to discuss 8 ways that you can use to push for more bookings in the off-season.
Four Ways Hotels Can Aggressively Acquire New Emails
Independent hotels can learn a lot from branded hotels. Once you understand their strategies and limitations in the digital space, you can compete with them. For this episode of the Fuel Hotel Marketing Podcast, the Fueligans enlisted the expertise of Stephanie Smith from Cogwheel Marketing to tell us about what the brands are up to and how we can outperform them. From SEO to Social, theres a little something for everyone.
Puzzle Partner to spearhead North American marketing initiatives for Europes foremost vacation rental and hotel channel manager
Like Hollywoods end-of-the-year race to release movies for best-picture consideration, every hotelier wants to draw a crowd to their property. Hoteliers can learn a lesson or two from Hollywood when it comes to luring larger audiences and grossing higher returns. It didnt take long before Hollywood realized that a mighty band of superheroes was better than one when it comes to prevailing over all other rivals and triumphing at the box office.
Newly released e-book delves into the most critical data uncovered by Fuels annual study, which analyzes the evolving booking behavior of todays leisure travelers
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Do-good programs abound in the hospitality spectrum. Its inherent to this industry. But, should this act fit into a hotels wider marketing strategy? Carly Sells from Charity Escapes explores.
An increasing fraction of the travel sector, cultural tourism is defined by the search for rich experiences that go beyond beautiful views and adventurous activities. This type of travel has seen an uprising level of popularity in the last years. Globalization has opened up doors towards different and often exotic cultures that are waiting to be explored.
Hilton announced today the launch of a campaign intended to encourage travel to the island of Puerto Rico.