Insider Secrets for Branding and Selling Fractional Ownership to the Elusive Affluent Buyer – By Lawrence Hefler and Susan Adams

It has been said that 'a brand is a cow's only return address'… sort of a brief commentary about trust, relationships, and options….at least, in the world of ranching and livestock. In the world of shared resort real estate, and the increasingly popular fractional ownership option, a brand is not only your home address but just may be what gets you to the customer's address. That's where the branding story begins.

Six New Radisson and Park Inn Hotels in Europe

The Rezidor Hotel Group (STO:REZT) has contracted six new properties within just one week: A Radisson resort in Yalta (Ukraine), a Radisson hotel in Paris (France), two Radisson hotels in Portimao (Portugal), a Radisson hotel in Brno (Czech Republic) and a Park Inn hotel in St. Helens (United Kingdom) add 1,048 rooms to the group's portfolio.