Today’s travelers aren’t just better educated and better-informed, they’re more concerned than ever about adopting responsible practices around their personal journeys. Travelers understand that their trips can leave significant ecological footprints, and they want to minimize these impacts. The upshot is that these savvy travelers actively seek out experiences and accommodations that are in alignment with their values — especially as they pertain to environmental and sustainability practices.
In today’s digital/global age, generalized “environmental” claims in a hotel’s marketing efforts are no longer enough. Instead, it’s becoming crucial to emphasize how a guest’s choice to stay with you directly contributes to worldwide sustainability practices. This level of transparency not only educates guests but also empowers them to make responsible choices, better aligning their travel experiences with their values. Download our guide for actionable steps to identify, reach and tailor your marketing to attract these eco-conscious travelers.
Get the guide here.
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.
To find out more, visit cendyn.com.