La Quinta Inn & Suites by Wyndham Pasadena North
HVS Brokerage & Advisory, as the sole and exclusive advisory firm to ownership, presents the opportunity to acquire the 63-key La Quinta Inn & Suites by Wyndham Pasadena North, a limited-service hotel asset in Pasadena, Texas. A more “hands on” investor will have the ability to realize the significant upside of renovating and owning a hotel property with further potential at a price well below replacement cost.
Strong Market Fundamentals and Increasing Performance
Per the December 2023 STR report, year-to-date room-night demand and revenue for the hotel increased by 22.3% and 24.9%, respectively.
In 2023, the hotel generated almost $1,400,000 in revenue, reflecting a 25.0% increase from the previous year.
Ideal Opportunity for an Experienced Owner/Operator to Improve Performance and NOI Flow-Through
The 63-key count is considered an ideal size for an experienced owner/operator.
Since 2021, the hotel has achieved an average gross operating profit (GOP) of $536,440 (38.7%). Based on a selection of similar limited-service hotel operating statements, the hotel should achieve a stabilized GOP margin around 45.0%, which would be $626,031.
Per the December 2023 STR report, the hotel ranked fourth out of five competitive hotels in terms of average daily rate (ADR), which shows significant room for improvement. Comparatively, the hotel’s ADR was $82.54, while the competitive set’s ADR was $104.67.
Priced Significantly Below Replacement Cost
This opportunity presents an investor with the ability to acquire the property at a price well below replacement cost at $82,540 per key.
La Quinta Inn & Suites by Wyndham Franchise
Upon approval from the franchise, an investor can expect a new, long-term license agreement with Wyndham Hotels & Resorts.
La Quinta by Wyndham is a well-established, limited-service, upper-midscale hotel brand that appeals to both business and leisure travelers. The brand’s RevPAR index averages over 100.0% nationally, and franchisees benefit from the 100 million Wyndham Rewards members to help drive guest stays.
Excellent Location in the Strong Pasadena Market
The property is favorably located along the Pasadena Freeway. Pasadena is the second-largest city in the Houston metropolitan area and is an integral component of Houston’s industrial manufacturing, distribution, and transportation sectors.
Corporate demand generators nearby include Kinder Morgan, Marathon Petroleum, Phillips 66, Calpine Corporation, Chevron Phillips, DOW Chemical Company, Frontier Logistics, BASF Pasadena, and Polyone Corp., among others.
While Pasadena is not known as a leisure and tourism destination, the city benefits from its proximity to Houston and the many major sporting, cultural, and entertainment venues in the Houston area. Additionally, weekend demand comprises travelers passing through en route to other destinations, people visiting friends or relatives, and other similar weekend demand generators.
Transformative Developments Shaping Pasadena’s Landscape
In April 2023, Kao Corporation embarked on the construction of a cutting-edge, $250-million, tertiary amine production plant at the former Sunoco site. Geared toward meeting the escalating demand for sterilizing/cleaning applications and diverse industrial uses, the project is anticipated to yield 60 permanent jobs and generate 300 construction positions.
Ethox Chemicals, a South Carolina-based specialty chemical company, has started construction on a new chemical plant in Pasadena, Texas, acquiring a 17-acre site from global chemical company Kao. This facility aims to meet the growing demand for surfactants in various industries.
The City of Pasadena, in partnership with Pasadena Economic Development Corporation (PEDC), is spearheading a $50-million renovation initiative for the Pasadena Arena & Convention Center. Expected to conclude in the fall of 2025, this project addresses the increasing need for regional trade shows and community events, aiming to establish a multifunctional space for gatherings and elevate Pasadena’s prominence as an economic hub.
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