Accor Releases Northern Europe Travel Trends Report

Accor Releases Northern Europe Travel Trends Report

The inaugural Accor Northern Europe Travel Trends Report looks at how Covid has changed our behaviour and how this will influence the way we travel, live, work and play in 2022 and beyond.

Travel and Hospitality is a blessed industry. These words might surprise you after the last two years, but they are true. In 2019, pre- pandemic, 1.3 billion people travelled around the world, a number that had been growing at 4.5% every year for the last two decades. Over the same 20-year period, hotel volume grew at 2% meaning demand out-stripped supply.

We are confident people will travel again for both leisure and business. Our research shows that people are incredibly keen to travel, and on average are planning 3.8 trips in 2022, with an intention to spend, on average, 39% more on travel in 2022 compared to 2019.

Our inaugural Accor Northern Europe Travel Trends Report looks at how Covid has changed our behaviour and how this will influence the way we travel, live, work and play in 2022 and beyond.

Before we look ahead to what’s coming I wanted to take a moment to reflect on the transformation of the sector in recent years.

There are roughly 7.7 billion people in the world. Of which 4 billion (55%) live in urban areas today, a figure that is expected to reach 68% by 2050, according to the UN. Pre-pandemic, approximately 15% of the population – 1.3bn – travels.

Our business and industry have been built around that 1.3bn. Traditionally hotels are part of a guest’s life just a few times a year. This is where Accor has changed. Today Accor is built for the needs of the 4 billion global urban population, enhancing their lives both when they travel and when they’re at home. As such, our business is structured for when you live, work and play.

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