HeBS Digital’s Latest Promotion Helps Clients Fight Back and Shift Share from the OTAs

April 3, 2013

HeBS Digital is helping clients lessen OTA dependency with their “Shift Share from the OTAs to the Property Website” Package, offering a complimentary mobile website or tablet enhancement package, one-hour customized best practices workshop, action plan for driving direct online bookings, and more.

HeBS Digital, the leading digital marketing and direct online strategy firm for the hospitality industry, is pleased to announce the launch of the “Shift Share from the OTAs to the Property Website” package, created to help clients lessen their dependency on the OTAs and drive more direct bookings. 
Independent hotels are overly OTA dependent. In average, more than 76% percent of online bookings for non-branded hotels are made through OTAs, with only 24% of reservations coming directly through the hotel’s own website (STR, HSMAI Foundation). Hoteliers that partner with HeBS Digital before June 20, 2013 will get all the tools they need to grow the direct online channel.
The Shift Share from the OTAs to the Property Website Package includes a complimentary: 

  • Mobile Website or Tablet Enhancement Package
  • One-Hour Customized Best Practices Workshop
  • Action Plan For Driving Direct Online Bookings
  • Hotel Website and Online Presence Analysis

“This year, when painful commission checks are flying out the door due to the new agency model adopted by the OTAs (e.g. Expedia’s ETP), hoteliers are seeing for the first time the financial ramifications of their dependency on the OTA channel” said Max Starkov, President & CEO of HeBS Digital. “The main focus and priority for any hotelier should be to sell as much inventory via the hotel website, which is the most cost-effective distribution channel that also preserves rate parity and price erosion. HeBS Digital has been helping hoteliers drive revenues through the direct online channel since its inception, and with this promotion we aim to educate hoteliers on how to use the OTAs only as part of a balanced distribution strategy.” 
Hoteliers interested in partnering with HeBS Digital and learning more about this package can click here.
 
About HeBS Digital:
Founded in 2001, HeBS Digital is the hospitality industry’s leading full-service digital marketing, hotel website design and online channel strategy firm, based in New York City (www.HeBSdigital.com).
HeBS Digital has pioneered many of the best practices in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 240 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, IAC Awards, etc.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or success@hebsdigital.com.
 
 
Editorial Contact:
Mariana Mechoso Safer
HeBS Digital
Phone: 212-752-8186
Email: mariana@hebsdigital.com
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hebs-digital

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