There may not be a sure-fire recipe for social media success, but there definitely are key metrics you should be watching closely to help you prove and improve your social media activities.
Alongside Googles handy flight tool, consumers can now make hotel reservations right through Google Hotel Search.
Why do you create content? To drive readers to an action that leads them closer to your conversion your business goal. Lets look at some tips to help you do this.
Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website. It is used to improve the visibility of your website in search engine results pages (SERPs). SEM is a key advertising initiative, so were diving into the basics of everything you need to know.
When Marie Kondo first published 'The Life-Changing Magic of Tidying Up' in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondos KonMari method to organizing your website would have been unheard of. Back then, landing pages were the name of the game – the more you could create, the better. But as the decade progressed, Google changed the rules.
The hospitality industry never sleeps and social media doesnt, either. This weeks edition of our biweekly newsletter discusses new changes to Facebook groups, expanded Promoted Pin access, clarification of YouTube policies, and some news about what Instagram is working on next.
Plenty of hotels, resorts, and other businesses in the hospitality industry have brochures and guides for guests conveniently packaged into one hyper-valuable PDF. They list everything from resort amenities and pricing to events happening at the hotel to what to do in the area, and so much more. Now, theres a chance to have those PDFs featured prominently on Google in a way that can help you increase brand awareness and connect with new guests.
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your propertys website is important and relevant enough for other websites to link to and associate themselves with. Quality vs. Quantity of Backlinks:
The UK competition watchdog has outlined guidance to online accommodation booking sites after identifying “serious concerns” about certain commonly used practices in the sector.
Social media never stops, and neither do the updates that shape the platforms our guests are frequently engaging with. In the past two weeks, weve seen exciting new developments from Facebook, Instagram, Twitter, LinkedIn, and even Reddit that are all working to change the game just a bit. Lets take a look at all these updates and how theyll affect hotels and resorts.