Back to Basics: Search Engine Marketing

Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website. It is used to improve the visibility of your website in search engine results pages (SERPs). SEM is a key advertising initiative, so we’re diving into the basics of everything you need to know.

How to Organize Your Website Content Like Marie Kondo – By Nick Papa

When Marie Kondo first published 'The Life-Changing Magic of Tidying Up' in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to organizing your website would have been unheard of. Back then, landing pages were the name of the game – the more you could create, the better. But as the decade progressed, Google changed the rules.

How to Get Your Resort & Travel Brochure PDFs To Google’s Position Zero By Lodging Interactive

Plenty of hotels, resorts, and other businesses in the hospitality industry have brochures and guides for guests conveniently packaged into one hyper-valuable PDF. They list everything from resort amenities and pricing to events happening at the hotel to what to do in the area, and so much more. Now, there’s a chance to have those PDFs featured prominently on Google in a way that can help you increase brand awareness and connect with new guests.

What Just Happened in Social Media and What It Means for Hotels

Social media never stops, and neither do the updates that shape the platforms our guests are frequently engaging with. In the past two weeks, we’ve seen exciting new developments from Facebook, Instagram, Twitter, LinkedIn, and even Reddit that are all working to change the game just a bit. Let’s take a look at all these updates and how they’ll affect hotels and resorts.