Hospitality Social Media Marketing News – November February 3, 2019 Issue

The new year always brings new changes, and this month we’ve had an onslaught of social media updates as each platform readies themselves for success in 2019. We’ve got new features designed to improve the users’ and marketers’ experience, so let’s take a look at the ones that will affect hotels, resorts, and other businesses in the hospitality industry.

The Psychology of Online Reviews – By Laura Badiu

Back in ancient Rome, gladiators would signify the end of a fight with either a thumbs up or a thumbs down, which was basically a very simplified, and rather brutal, sort of review. From the humble beginnings of word-of-mouth to an entire industry, feedback has certainly come a long way and it’s not stopping here. It’s become second nature to look up and consider online reviews, whether we want to purchase an electronic, choose a restaurant, or book a hotel. Yet why exactly do we base our decision on reviews?

Your Top 10 Digital Marketing New Year’s Resolutions for 2019 – By Kerryn Gower

After saying goodbye to 2018, we’re starting the new year with fresh priorities and goals. January is a great time for hoteliers to reflect on last year’s strategies and analyze results in order to create a blueprint for a successful new year. Determining your hotel’s most successful digital marketing initiatives is the first step to executing a strong plan that will achieve greater results this year than last year.